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To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion.

we've created this space in order to invite you, through our webcam, a few moments of initimity in our life of every days, since our living room or our kitchen, in our bathroom or our bedroom.

Who does not have a partner, must logically consume alone and also those men, who actually live in a relationship, often prefer to enjoy alone the erotic content.

Above all, there are big differences between men and women.

Incidentally, men consume erotic content relatively frequently.

Almost 40 percent of men watch porn movies on the Internet several times a week and some of the young male citizens even click on the relevant pages every day.

The stories that break through are told by brands built on disruption. We've made it easier than ever for existing and potential advertising partners to leverage our rich history, creative prowess and data to create authentic and relatable content that resonates with our audience of millennial men.

And more than ever, they need a trusted voice to tell those stories.

The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.

In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.

developed a branded content program featuring custom videos and editorial to support Dewar’s 15 year Limited Edition Scotch.

The program organically integrated key brand messaging and product placement.

The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.

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