A popular and mainstream online dating site that has been around since the early days of the phenomenon, OKCupid is a multi-faceted website and mobile application used by millions of men and women around the world.
OKCupid is versatile in terms of assessing the needs and wants of its users regardless of their racial, religious, socioeconomic or ethnic background.
Lets now look at how they managed to grow from a startup to a stage where finally acquired them.
While analyzing the Ok Cupid website, it is easy to see that they use content to generate traffic to their website.
If you missed the case study, you can view it here. Ok Cupid provides online dating services, and this is one of the most competitive industries online.Generally, the more number of quality backlinks you have pointing to your website the higher you rank on Google and other search engines.Ok Cupid has more than 213,000 backlinks pointing to their website.Thepicture below shows their ‘The Classic Leading Man Test’ which alone generated more than 350 backlinks to their website from more than 80 different website domains.Another example is the ‘The dating Persona Test’ below which has got more than 1854 backlinks pointing to this single page from more than 650 different websites.They then started blogging about these topics online.