Some experts believe that the rise in mobile dating is due to the growing popularity of online dating.Others believe it is all about choice, as Joe Brennan Jr., vice president of Webdate says, "It's about giving people a choice. They can date on their handset, it's all about letting people decide what path is best for them." A recently published study shows that currently 7.8 million singles in the UK search for a partner online every month.
In 2004 Match, Webdate and Lavalife were the mobile dating early leaders.
People just can't work up the energy to craft a clever message without any guaranteed return on investment.
As I started to realize these aimless conversations were the rule on dating sites rather than the exception, I wondered how to prevent them and save everyone time.
In the dating market, both online dating sites are adding mobile web versions and applications to phones.
Some sites are offered as mobile only for Phones and Pads, with no access to web versions.
This is already a significant increase from 2011 (6.3 million).